BCaster joins UROS Live ecosystem to bring a new way of fan engagement for live and remote events

March 25, 2021

25th March, 2021 - Helsinki, Finland. UROS and BCaster today announce that BCaster has joined the UROS Live platform partner ecosystem making BCaster’s capture and delivery platform for user-generated content a part of the UROS Live service offering.

The UROS Live platform enables businesses to offer more meaningful experiences to event visitors through digital dimension. Its partner ecosystem lets service providers create and publish new innovative services for end customers to be used within events.

UROS, known for its connectivity and IoT technologies, branched into the digital experience space last year with the acquisition of the naming rights to the UROS LIVE arena. The move was an extension of the company’s commitment to strategically develop smart city solutions.

The synergies between UROS Live and BCaster are found within fan activation and engagement, an important element of both live and remote events.

“We are delighted to have BCaster join our ecosystem as a service of UROS Live’‘, says Mika Pohjola, UROS VP, Sales & Business Development. “This unique combination will bring new revenue streams and benefits to our customer and will enhance their existing solutions with better experiences for their end-customers.”

BCaster inspires brands and businesses to activate, engage and thrill their audiences with the most authentic and fresh user generated content. Collaboration with UROS Live brings a powerful offering for events around the globe to get audiences involved”, summarizes Janne Neuvonen, BCaster CEO and Founder.

As UROS Live ecosystem partner, BCaster will also join the UROS Innovation Center in Oulu, Finland. Visitors can soon experience BCaster’s technologies first-hand at the Innovation Center’s showroom.


About BCaster
BCaster makes it easy for brands to collect authentic user generated photos and videos and use them responsibly, so that they get the best engagement from their audiences. BCaster enables access to content brands have not had the chance to utilize because of legal restrictions and difficulties in collecting and managing content.

For more information please contact

Janne Neuvonen, CEO and Founder
+358 400 194948

Mika Pohjola, VP Sales & Business Development
+358 40 830 9486 

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