In recent years the roaming bill shock landscape has changed; regulation has introduced transparency measures and devices manufactures have also stepped in to help subscribers manage their roaming. However, bill shock remains a considerable impact for operators because roaming regulation isn’t global yet and the effects potentially lead to churn, reputational issues and has been the foundation of what we now know as the ‘silent roamer’.
Between September and October 2015 ROCCO asked GSMA operators globally to give their perceptions of roaming bill shock, how they thought roaming bill shock occurred and what solutions they were facing in resolving these occurrences.
51 operator respondents provided confidential data from the perspective of several groups and several of the largest operators in the world, making 114 operators in 83 countries the sample for this research. In total the operator base represented a subscriber base of 2.5 Billion.